In the face of mounting competition from large department stores, and fashion brands with big advertising budgets, the local tailor and menswear haberdashery has undoubtedly lost valuable real estate, though not its cachet. The recent expansion of one Hong Kong outpost, The Armoury, into New York City is a welcome reprieve, given the trend.
As a new New Yorker, I've continued my adventures exploring menswear shops around the city. I'd previously only read of this shop. The first U.S. outpost opened a few months ago in the TriBeCa neighborhood of New York City. Revered among menswear enthusiasts for offering handmade clothing, Goodyear welted shoes (Saint Crispin's, Carmina) and accessories from smaller brands (Fox Umbrellas, Drake's ties and scarves), The Armoury is one of the few shops that gets it right. It is a quietly masculine shop that prides itself on the quality of its garments.
Understated yet inviting, the approach is decidedly classic; both in the exterior representation and interior inventory. Here the emphasis is on the superior construction and fit. A well-informed, unobtrusive, yet passionate staff, makes a visit to The Armoury a necessity.
During my visit, staff members were discussing, of all things, which band they would all join, given the choice. Without hesitation, I was asked to name mine. To which I readily replied, “I'd jam with Thelonious Monk." Given the opportunity, plus, of course, some form of musical ability. That was met with nodding approval, I might add. When the discussion moved toward clothing, the gentlemen were more than accommodating, enthusiastically answering my questions and showing me merchandise. It was clear, they were just as keen on educating me, more so than selling.
The clothing simply speaks. For example: A pair of trousers from Ambrosi Napoli, run by Salvatore Ambrosi, caught my attention. At the mere mention, Jeff went upstairs, got a pair and proceeded to educate me about details like the hand finishing both inside and outside, as well as the various fabric options. It didn't seem to matter whether I was interested in purchasing the trousers!
The inventory include jackets and suits by Orazio Luciano, Ring Jackets and Liverano & Liverano and spread collar dress shirts by Ascot Chang.
Many of the vendors mentioned travel to the shop for trunk shows throughout the year, where they can meet clients and fit them for bespoke or made to order goods. I poked around the shoes area, with a pair of Carmina brown suede captoe oxfords and suede loafers the most memorable.
The shop has risen in recognition, in part to social media. Founders, Mark Cho, Alan See and Ethan Newton reguarly are seen photographed during Pitti Uomo. All three have extensive backgrounds in menswear. Additionally, the daily Tumblr and Instagram feeds of the founders, feature new products and genuinely brilliant pairings. All three have a distinct personal style, each just as inspiring as the other.
While there's certainly no shortage of places to purchase men's clothing in New York, finding a balance of merchandise made to the highest standards with a well educated staff isn't so common. The Armoury strikes that balance nicely.